Vector Design And Format Essentials

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Vector design is the primary choice for individuals and companies looking for a crisp and clean print graphic. Vector files being based on mathematical points / paths / lines, gives them the advantage of being able to scale up or down infinitely without any quality loss, unlike raster images that are based on pixels & blur when re-sized.

What kinds of art is beneficial in vector design for print?

Logo, Mascot, Caricature, Book illustration, Cartoon, Die cast coin, Layout, Flyer, Door hanger, CD cover, Book cover, Magazine cover, Comics, Brochure, T-shirt, Postcard, Stationary, Letterhead, Envelope, and More…

What are the preferred vector design formats print shops want?

Print shops normally prefer .Eps and .Ai files over any other, as they are the current industry standard. It is also common for a print shop to ask for secondary files such as .Cdr, .Pdf, .Wmf, and .Svg when dealing with vector design for print.

Do all designers follow the same vector design standards?

Sadly, the answer to that is no. You’ll find a high majority of designers that still use filters and effects in their vector files. These types of additions normally convert to a solid raster layer in the file and make it harder to work with and edit the file, thus lowering the output quality.

It’s important that any company seeking a serious brand has pure vector master files of their logo. That way they have the flexibility of transferring their brand onto any web or print media materials without difficulties for future marketing and advertising campaigns. Brand awareness is the key asset to any business and should be a priority from the start.

Keep in mind that sometimes, cheap is cheap for a reason. Be sure to spend a little on your brand to ensure you get it done right the first time. However, you can feel comfortable going with a cost effective brand design from a reputable designer with a good track record and history.

Stay away from clipart/stock vector images:

Be sure to do your research and stay away from designers that use stock/clipart vectors from free sites. The majority of all the clipart/stock vector sites have a license agreement that does not allow you to use the vector in a brand/logo. This clause in the agreement is because the original designer of the stock/clipart vector still retains the copyrights to it. That means you could never file for a trademark on your logo and risk being sued by the original designer when your brand becomes popular.

It’s way too common for unprofessional designers to take clipart/stock vectors and try to pass them off as their own. This is another reason why you don’t want to cut corners by going with the cheapest designer. Spend a little to ensure safety and originality in your design.

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Eric Lyon

Entrepreneur, Freelancer, Domain Investor/Developer, Brand Designer, Brand Manager, Founder of Scorpion Agency™, Founder of OfficeDrift™, And A Father. Since 1996, Eric has managed companies with 240+ employees, online communities with over 1 million members, attended numerous industry related events/conventions and has personally worked with start-ups, personalities, small mom and pop businesses, corporations, freelancers, news outlets, and a variety of domain investors one-on-one from all over the world. That equates to a lot of years behind the scenes with his fingers firmly on the pulse of multiple industries. LinkedIn: Profile/Resume - FaceBook: Profile/Social