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You made it to part 3 of 4 in my mini-series I see. Great job hanging in there up to this point. I have one more article to write after this one that will cover brandable domain selling strategies. For now, in part 3, let’s take a step back for a reality check and then brush up on how to brand your brandables.<\/p>\n
In part 2 of 4 you read about identifying the different types of brandables and saw some of the value differences in part 1 of 4. Now, take a moment to refresh your memory and soak those two articles in for a minute…<\/p>\n
Are they fresh in your head now? Keeping that information in mind, I think it’s pretty crystal clear that any domain bought today (Aftermarket, Dropping, Fresh Hand Registration, etc.) with a goal of ultimately finding an end-user to develop, qualifies as a brandable. There is a lot of smoke and mirrors at play that separates all the different niches and sub-niches, however, at the end of the day every single domain name is a brand waiting for a new owner to expand on.<\/p>\n
The reality check here folks is that every domain is a brandable. That’s right, every single one has potential to be somebody’s brand\/identity.<\/p>\n
What it boils down to is the quality of a domain and finding the right match made in heaven for it. A matrimony of a person’s vivid dreams joined with a block of clay waiting to be hand crafted and molded into their new reality.<\/p>\n
Now that your mind has been blown\u00a0away with the reality check above. Let’s dig back into the heart of a brandable domain. Obviously, any domain with the potential to be developed is going to need a unique identity that stands out from the rest. It’s important to understand that as a new start-up or large corporation branching out their product\/service lines that you need to instill trust and authority as quickly as possible. The first contact with a potential customer will be the brand\/identity, or logo if you will.<\/p>\n
Whether you are looking to develop your own business brand or reselling brandable domain ideas to someone else, having a logo designed is inevitable. It’s going to happen eventually. You might as well take the bull by the horns and get your domains branded with a logo now. A good brand is the first and most important step in developing your personal or businesses identity.<\/p>\n
Why should I pay to have my domain(s) branded with a logo if it’s just sitting in my portfolio costing me renewal fee’s every year?<\/strong> – Great question, here are some of the benefits of a domain with a professional and authoritative logo that emits trust:<\/p>\n Granted, there will always be companies that prefer to take part in every step of the brand design process or may already have a brand image in their head that they want to expand on wich requires more of a hands on approach.<\/p>\n Quick Tips:<\/strong><\/p>\n There are literally hundreds of thousands of freelance, mom and pop, and corporate design services out there today. A quick Google search will even reveal hundreds in your local area. I generally suggest to always go with someone you can trust first and if you don’t know anyone in the design industry specializing in branding, use a local agency just down the street from you to help with your comfort\/trust levels.<\/p>\n\n
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