You made it to part 3 of 4 in my mini-series I see. Great job hanging in there up to this point. I have one more article to write after this one that will cover brandable domain selling strategies. For now, in part 3, let’s take a step back for a reality check and then brush up on how to brand your brandables.
In part 2 of 4 you read about identifying the different types of brandables and saw some of the value differences in part 1 of 4. Now, take a moment to refresh your memory and soak those two articles in for a minute…
Are they fresh in your head now? Keeping that information in mind, I think it’s pretty crystal clear that any domain bought today (Aftermarket, Dropping, Fresh Hand Registration, etc.) with a goal of ultimately finding an end-user to develop, qualifies as a brandable. There is a lot of smoke and mirrors at play that separates all the different niches and sub-niches, however, at the end of the day every single domain name is a brand waiting for a new owner to expand on.
The reality check here folks is that every domain is a brandable. That’s right, every single one has potential to be somebody’s brand/identity.
What it boils down to is the quality of a domain and finding the right match made in heaven for it. A matrimony of a person’s vivid dreams joined with a block of clay waiting to be hand crafted and molded into their new reality.
Branding Your Brandables
Now that your mind has been blown away with the reality check above. Let’s dig back into the heart of a brandable domain. Obviously, any domain with the potential to be developed is going to need a unique identity that stands out from the rest. It’s important to understand that as a new start-up or large corporation branching out their product/service lines that you need to instill trust and authority as quickly as possible. The first contact with a potential customer will be the brand/identity, or logo if you will.
Whether you are looking to develop your own business brand or reselling brandable domain ideas to someone else, having a logo designed is inevitable. It’s going to happen eventually. You might as well take the bull by the horns and get your domains branded with a logo now. A good brand is the first and most important step in developing your personal or businesses identity.
Why should I pay to have my domain(s) branded with a logo if it’s just sitting in my portfolio costing me renewal fee’s every year? – Great question, here are some of the benefits of a domain with a professional and authoritative logo that emits trust:
- Potential buyers have more visual stimulation to encourage an investment action.
- Convenience for potential buyers to no longer have to worry about the branding costs and process of having the logo designed.
- A brand/identity provides the sense of establishment, which tends to affect value positively.
- Removes the negative subconscious element of “Just a Domain” from the equation as a potential buyer visualizes the brand/identity representing their new company.
- It simply makes your portfolio look more professional selling brands and not just domains.
Granted, there will always be companies that prefer to take part in every step of the brand design process or may already have a brand image in their head that they want to expand on wich requires more of a hands on approach.
- The best format and what to avoid when having your domains logo/brand designed: Vector Design Tips
- It’s important that you don’t infringe on others legal identities. Read up on Copyrights And Trademarks
- For those developing their first online business ever, this might help: Getting started with your first online business
There are literally hundreds of thousands of freelance, mom and pop, and corporate design services out there today. A quick Google search will even reveal hundreds in your local area. I generally suggest to always go with someone you can trust first and if you don’t know anyone in the design industry specializing in branding, use a local agency just down the street from you to help with your comfort/trust levels.
I would be happy to help any of you with all your branding needs if you choose to use our service here at Scorpion Agency. (Random loyal readers Bonus): If you mention this article when placing an order or requesting a free quote, I’ll knock off 30% from any size project you have.
Stay tuned for my final article in this series (Part 4 of 4) where I’ll talk about how to sell your brandable domains. I should hopefully have that ready for publishing within the next couple days.
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Since 1996, Eric has managed companies with 240+ employees, online communities with over 1 million members, attended numerous industry related events/conventions and has personally worked with start-ups, personalities, small mom and pop businesses, corporations, freelancers, news outlets, and a variety of domain investors one-on-one from all over the world. That equates to a lot of years behind the scenes with his fingers firmly on the pulse of multiple industries.
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